Chapter 4. AN AMERICAN LOVE AFFAIR

"White Castle isn't just a job to me. It's my life. It's my family's life."

AN AMERICAN LOVE AFFAIR

How We Found the Boss

America's love affair with the hamburger may well have started with White Castle, the country's first burger chain. So when we had a craving for a quick service food company to feature in our first season, we headed for the castle. White Castle is family owned and managed, and we had the pleasure of meeting several members of the fourth generation. White Castle executive Jamie Richardson was our host as we toured various facilities across Ohio, with a mandatory stop at corporate headquarters (lovingly referred to by ...

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