Chapter 2. WINGS, WOMEN, AND BEER

"My father could never adjust to modern ways of management. His generation managed by negative reinforcement, through fear. He taught me by my learning not to make his mistakes."

WINGS, WOMEN, AND BEER

How We Found the Boss

The renowned Hooters restaurant chain is a brand defined by wings, beer, and scantily clad waitresses. While CEO Coby Brooks aims to promote a fun-loving environment for his customers, he is also committed to promoting a positive and rewarding work environment for his world-famous "Hooters Girls." As so many of his frontline staff are female, the undercover experience was always going to be a challenge for Coby, but ...

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