Chapter 2. WINGS, WOMEN, AND BEER
"My father could never adjust to modern ways of management. His generation managed by negative reinforcement, through fear. He taught me by my learning not to make his mistakes."
How We Found the Boss
The renowned Hooters restaurant chain is a brand defined by wings, beer, and scantily clad waitresses. While CEO Coby Brooks aims to promote a fun-loving environment for his customers, he is also committed to promoting a positive and rewarding work environment for his world-famous "Hooters Girls." As so many of his frontline staff are female, the undercover experience was always going to be a challenge for Coby, but ...
Get Undercover Boss: Inside the TV Phenomenon that is Changing Bosses and Employees Everywhere now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
