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Untrapping Lessons
Ask questions leading to a “no” answer because it relates to loss aversion and triggers reflection. [Chapter 2]
Understand the problem before you implement the solution. [Chapter 2]
Do what’s necessary to focus on progress, even if that frightens you. [Chapter 3]
Help others say no to themselves instead of bluntly rejecting their requests. [Chapter 3]
Don’t make prioritization complex. Simplicity is the key to adapting fast. [Chapter 5]
Be brave to do what’s necessary, even when you lack support. [Chapter 6]
Doing something because your competition is doing it cannot guarantee you create value for your customers. [Chapter 6]
Build what’s natural for your customers instead of what’s rational for you. [Chapter 6]
Focus on ...
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