Foreword by Jim Highsmith
The internet and graphical user interfaces (GUIs) transformed the software product landscape in the mid-1990s as IT applications transitioned from automating internal business processes to engaging external customers—a change that was obvious to everyone but whose implications were not always appreciated. Users then interacted with character-based, monochrome terminals; devices and computers were connected via wire; and internal operations software ran on a mainframe. The switch to customer-facing applications and technologies created a large demand for extra, specially educated product people and teams.
The game changed again in 2007 with the introduction of cloud computing, big data, iPhones, and social media. In ...
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