Using Scenarios

12 Making Scenarios a Part of Organizational Culture

One of the greatest mysteries of scenarios is why they have not been widely adopted as a standard organizational practice. After 50 years, the most commonly referenced organization when it comes to scenarios is still Shell. There is a good reason for this: over half a century, Shell remains the only organization with a consistent, ongoing, and public production of scenarios for the energy industry. Getting scenarios adopted and embedded into the organizational culture remains a difficult task—so difficult, in fact, that there is an N of 1, with a successful long-term scenario tradition. For ...