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Vintage Games by Matt Barton, Bill Loguidice

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13

PAC-MAN (1980): JAPANESE GUMPTION, AMERICAN CONSUMPTION

Now that we're awash with countless videogame mascots, it's hard to imagine when there was only one—a little yellow pizza with a missing slice, named Pac-Man. Yet long before the days of Master Chief, Lara Croft, Sonic, and of course Mario, this humble pie guy chomped out of the arcades and into public consciousness.1 Here was proof that videogames were more than the sum of their parts; they could have personality and charisma. Pac-Man eventually found his way onto lunchboxes, breakfast cereal, Saturday morning cartoons, a hit song, toys, and pretty much anything else that could be affixed with his image and sold in a store. Indeed, the cavalcade of collectibles eventually grew large ...

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