CHAPTER 1

Harness the Power of a Business Mission

LEARNING FROM

Bill Gates

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“Our Mission: At Microsoft, our mission and values are to help people and businesses throughout the world realize their full potential. . ..

Our Values: As a company, and as individuals, we value integrity, honesty, openness, personal excellence, constructive self-criticism, continual self-improvement, and mutual respect. We are committed to our customers and partners and have a passion for technology. We take on big challenges, and pride ourselves on seeing them through. We hold ourselves accountable to our customers, shareholders, partners, and employees by honoring our ...

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