Chapter 1: Harness the power of a business mission

1. See http://, Our Mission and Our Values, as consulted on May 13, 2011.

2. See, Microsoft’s Tradition of Innovation: from Revolution to Evolution, as consulted on May 13, 2011.

3. See also Drucker, Peter F. and Maciariello, Joseph A.: Management, revised edition, New York, HarperCollins Publishers, 2008 (revised edition of Management: Tasks, Responsibilities, Practices, Harper & Row, 1973), p. 85 ff., Chapter 8 “The Theory of the Business,” and Malik, Fredmund: Management: Das A und O des Handwerks, updated edition, Frankfurt am Main, Germany/New York: Campus ...

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