Index
Note: Figures are identified by f following the page number. Endnote information is identified by n and note number following the page number.
- Abbott Labs, 29f, 31f
- Airbnb, 43, 45–46, 136, 138
- Alphabet Inc., 32f, 228n7
- Altria, 30f, 31f
- Amazon
- Amazon Prime, 47, 145–148, 232n5 (chap. 7)
- core principles, 175–181
- culture-reinforcing systems, 175–181
- customer-based accounting, 110
- customer enrichment focus, 2, 142, 180
- customer love, 179
- customer ratings, 196
- employee relations, 178, 232–233n5
- Golden Rule, 135, 136, 178, 179, 181
- investors, 92
- NPS, 29f, 33, 101f, 148, 181, 228n3 (chap. 3)
- pricing policy, 143–144, 206, 231–232n1 (chap. 7)
- remarkable customer experiences, 141–148
- team size, 230n9 (chap. 4)
- total shareholder returns, 32f, ...