“This book provides the tools that every business leader (and every team member, board member, and investor) will need to win in this increasingly customer-centered world. I consider Winning on Purpose to be Fred’s most important work to date. It proves that the primary purpose guiding all great organizations is to enrich the lives of customers.”
—JOHN DONAHOE, CEO, Nike (from the Foreword)
“Winning on Purpose is full of lessons for building customer loyalty and achieving more by treating others better. Fred Reichheld is a true pioneer in his field, and his practical ideas earn a high Net Promoter Score.”
—ADAM GRANT, New York Times–bestselling author, Think Again; host, TED WorkLife podcast
“Fred Reichheld has again delivered a compelling and ...
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