Skip to Content
Winning on Purpose
book

Winning on Purpose

by Fred Reichheld, Darci Darnell, Maureen Burns
December 2021
Intermediate to advanced
288 pages
7h 14m
English
Harvard Business Review Press
Content preview from Winning on Purpose

Preface

The Genesis of Net Promoter

Just a few weeks before my sixty-fifth birthday, I awoke from an anesthesia-induced sleep to hear my doctor pronounce six dreaded words: “You have a large malignant tumor.”

Talk about a bracing wake-up call. Later that day, I followed the nurse’s instructions to hold my breath and remain motionless while the unyielding gantry glided me through the CT scan machine. As barium-contrast dye pumped through my veins to ferret out just how far my cancer had spread, it struck me that no matter what the radiologist discovered, my clock was ticking. As usual, my head was full of ideas that I wanted to share. But this time was different. If I failed to get those thoughts down on paper, and if I reached the end of my ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Breaking Through

Breaking Through

Sally Susman
Fit to Compete

Fit to Compete

Michael Beer
Smart Growth

Smart Growth

Whitney Johnson

Publisher Resources

ISBN: 9781647821791