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Wir machen dieses Social Media
book

Wir machen dieses Social Media

by Malina Kruse-Wiegand, Annika Busse
August 2013
Beginner to intermediate
504 pages
12h 3m
German
O'Reilly Verlag
Content preview from Wir machen dieses Social Media

Kapitel 18. Wir leben Autos – und Community-Management

Von Alexander Lengen

Opel

In diesem Kapitel:

Zusammenfassung: Gutes Community-Management ist das Erfolgsgeheimnis in Social Media. Was wollen die Menschen, die sich mit einer Marke verbinden, wirklich hören? Wann sind sie am empfänglichsten und vor allem: Wie bringe ich sie dazu, die Inhalte meines Unternehmens in ihrem Freundesnetzwerk zu verbreiten? In diesem Beitrag gebe ich praktische Tipps und einen Einblick, wie Opel in den sozialen Netzwerken agiert.

Facebook: www.facebook.com/opel; www.facebook.com/opelde

Blog: www.opel-blog.com

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Publisher Resources

ISBN: 9783868999792Purchase book