Writing for Visual Media, 3rd Edition

 

Preface to the Second Edition

The first edition was printed twice and found support in many writing programs. I have used my own book as a textbook in a media writing course and learned a lot that has contributed to improvements in this second edition. I continue to believe that brevity and economy in the length of chapters is suitable to the contemporary college student’s reluctance to read. Also in a writing course, reading about writing must be to the point and lead to the practice of writing.

In the interval between the writing of the first edition and the second, technological changes underline the importance of interactive media in the internet and the ubiquitous use of websites for corporate communications. The emergence of DVDs increases ...