Writing for Visual Media, 3rd Edition

Chapter 12

Writing for Interactive Communications

Key Terms

assets	fixed media	miniscript
B2B	flowchart	navigational design
banners	frames	parallel paths
branching	functionality	sidebars
circle	hub with satellites	third dimension
cloud computing	hyperlinks	vertical dimension
clusters	inverted pyramid	web 2.0
design document	meta-writing	wheel with spokes

 

In the previous chapter, we drew a distinction between fixed interactive media and web-based interactive media that consist of pages of HTML code residing on a server. At one stage, it seemed a good idea to write a chapter on each. In the end, it became clear that the media writing involved is independent of the computer code or the type of authoring tool employed ...