Chapter 12

Writing for Interactive Communications

Key Terms

assets

fixed media

miniscript

B2B

flowchart

navigational design

banners

frames

parallel paths

branching

functionality

sidebars

circle

hub with satellites

third dimension

cloud computing

hyperlinks

vertical dimension

clusters

inverted pyramid

web 2.0

design document

meta-writing

wheel with spokes

 

In the previous chapter, we drew a distinction between fixed interactive media and web-based interactive media that consist of pages of HTML code residing on a server. At one stage, it seemed a good idea to write a chapter on each. In the end, it became clear that the media writing involved is independent of the computer code or the type of authoring tool employed ...

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