Video versus print media or interactive mediaVideo as a corporate communications toolCorporate televisionTraining, instruction, and educationFormative evaluationSummative evaluationFocus groupsQuestionnairesTypical corporate communication problemsGetting background and product knowledgeUsing subject matter expertsDevices for video expositionShow and tellJob and task descriptionEducational/instructional use of videoHow-to-do-it videosInteractive applicationsOther corporate uses of mediaMeetings with a visual focusDevices that teach and entertainDevices that work for corporate messagesDramatizationHumorVisual metaphorNarrators and anchors on cameraTelevision formatsDocumentaryVox popsLogical argument in documentary narrativeGraphicsVisual seductionInterviewCase historiesThe story of a dayWriting the corporate treatmentScript formats for corporate videosLength, pacing, and corporate styleWriting voice commentaryDeveloping the script with client inputSelling creative ideasWorking with budget limitationsConclusion