Chapter 14Writing for Mobile Media Platforms

ifig0001 Key Terms

  • Advanced Television
  • Systems Committee (ATSC)
  • apps
  • bandwidth
  • branded content
  • minisode
  • mobile media
  • mobile TV
  • mobisode
  • Nielsen
  • open mobile video coalition (OMVC)
  • platform
  • pre-roll ads
  • product integration
  • product placement
  • Search Engine Optimization (SEO)
  • second screen
  • “snackable” media
  • video strips
  • viral
  • walled garden
  • webisodes
  • WiMax

To understand how to create content for mobile media, we have to get a handle on a fast-changing technology, whose evolution affects consumer behavior, which in turn influences content. This feedback loop is quite ...

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