April 2014
Intermediate to advanced
472 pages
19h 23m
English
Content preview from Writing for Visual Media, 4th Edition
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Chapter 14Writing for Mobile Media Platforms
Key Terms
- Advanced Television
- Systems Committee (ATSC)
- apps
- bandwidth
- branded content
- minisode
- mobile media
- mobile TV
- mobisode
- Nielsen
- open mobile video coalition (OMVC)
- platform
- pre-roll ads
- product integration
- product placement
- Search Engine Optimization (SEO)
- second screen
- “snackable” media
- video strips
- viral
- walled garden
- webisodes
- WiMax
To understand how to create content for mobile media, we have to get a handle on a fast-changing technology, whose evolution affects consumer behavior, which in turn influences content. This feedback loop is quite ...
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