Chapter 5Ads and PSAs: Copywriting for Visual Media
Key Terms
- algorithm
- Aristotle
- audience as a
- character banner ads
- billboards
- click mapping
- copywriting and scriptwriting
- digital signage
- dual-column format
- emotion (pathos)
- ethical values (ethos)
- humor
- hyperlink
- infomercial
- meta-writing
- metonymy
- minidramas
- miniscripts
- PSA
- reason (logos)
- scriptwriting
- search engines
- sexual innuendo
- shock
- special effects
- storyboard
- strategies
- suspense
- testimonials
- video news release
- visual metaphor
- visual writing
- voice commentary
Advertising was established in radio (before television) and for film programs in movie houses. You still see local and national ...
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