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10 Steps to Successful Strategic Planning by Teri Lund, Susan Barksdale

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STEP NINE

Documenting and Communicating the Plan

OVERVIEW

Making a record of your strategic plan

Creating a plan for communicating the strategy

Tailoring the message to various audiences: stakeholders and advocates

One major reason that strategic plans fail is they never are communicated to stakeholders. Documenting and communicating the strategy shouldn't be a stumbling block in the overall process, but setting the plan down in some written form and publicizing it may seem to require more effort than does executing the plan. This step focuses on making these activities easier so that the real work can get done. We'll give you information and tools for documenting and communicating your strategy in a way that's useful, continuous, and practical. ...

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