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100 MORE Things Every Designer Needs to Know About People by Susan Weinschenk

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About the Author

Susan Weinschenk has a Ph.D. in psychology and more than thirty years of experience as a behavioral scientist. She is a consultant to Fortune 1000 companies, start-ups, government agencies, and nonprofits. Her clients call her “The Brain Lady,” because she applies research on brain science to predict, understand, and explain what motivates people and how they behave.

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