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3ds Max Design Architectural Visualization by Brian L. Smith

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APPENDIX F

Pricing Your Services

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THE PURPOSE OF THIS APPENDIX is to help improve the way you establish the fees you charge for your services. It’s geared toward freelancers and small business owners who often have great production skills but lack experience with the business end of the industry. Often in our industry, new companies assume that the quality of their work is enough to be successful. Although great work tends to sell itself, great work alone does not usually suffice for a 3D visualization company.

We decided to include a short discussion on pricing in this book only because this information is requested so often from our students ...

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