Chapter 8: The Fourth Core Drive - Ownership & Possession

Ownership & Possession is the fourth Core Drive in Octalysis Gamification. It represents the motivation that is driven by our feelings of owning something, and consequently the desire to improve, protect, and obtain more of it.

This Core Drive involves many elements such as virtual goods and virtual currencies, but it is also the primary drive that compels us to collect stamps or accumulate wealth. On a more abstract level, Core Drive 4 is connected to our investment of time or resources into customizing something to our own liking. This can also be found in a system that constantly ...

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