September 2011
Beginner to intermediate
232 pages
4h 17m
Spanish
Content preview from Aventuras de emprendedores: 57 historias de creatividad y valentía en la empresaBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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32. Refrescar el papel pintado
Familia Bermejo, Fundadores de Tres Tintas
«Un día nos planteamos: tenemos muy pocos clientes jóvenes, pero ¿tenemos algo que ofrecerles? Carecíamos de producto diferente, creativo, transgresor», relata Jaime Bermejo, al frente de Papel Pintado Aribau, la tienda que crearon sus padres en 1961. E hicieron una prueba: compraron a una firma alemana una colección de papel pintado tan diferente que había sido un fracaso. «Pero a mí me gustó y decidí ponerla en el escaparate. Y se vendió muy bien». Tan bien, que fue el detonante para que la familia se atreviera a lanzar una marca propia de papel pintado. Así nació Tres Tintas en el 2005, un proyecto con el que Jaime Bermejo y su mujer, Carmen Buisán, han conseguido recuperar ...
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