October 2014
Beginner to intermediate
272 pages
7h 52m
English
book
Beyond Big Data: Using Social MDM to Drive Deep Customer Insight
by Martin Oberhofer, Eberhard Hechler, Ivan Milman, Scott Schumacher, Dan Wolfson
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Foreword II
Personal relationships are key to successful business. What if it was possible to provide your customers with the same personal touch they would expect from their favorite local mom-and-pop store when they visit your website, engage in live chat, or speak with technical support? Intuitively, we all know it is a huge competitive advantage because it would improve the quality of every interaction they have with your company.
In the virtual world, how do you provide a personalized experience when there is no physical interaction with people? You can’t read their facial expressions as they view one of your products. You can’t watch the body language as they are going through the checkout process. The answer is there is still plenty of ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.