October 2014
Beginner to intermediate
272 pages
7h 52m
English
book
Beyond Big Data: Using Social MDM to Drive Deep Customer Insight
by Martin Oberhofer, Eberhard Hechler, Ivan Milman, Scott Schumacher, Dan Wolfson
Content preview from Beyond Big Data: Using Social MDM to Drive Deep Customer Insight
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Preface
What Is This Book About?
Social Master Data Management (Social MDM) is the new revolution in business data processing that marries customer and product centricity with big data to radically improve customer experiences and product strategy. Traditional master data management (MDM)—the set of processes, practices, and technologies for creating a single view of common core business objects shared across multiple business processes and multiple systems (such as customer, product, vendor, and location)—is widely used by enterprises to improve the marketing, operational, and support processes for their customers. However, the focus of traditional MDM is structured data—and today, valuable information about customers and products is locked ...
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