Beyond Big Data: Using Social MDM to Drive Deep Customer Insight
by Martin Oberhofer, Eberhard Hechler, Ivan Milman, Scott Schumacher, Dan Wolfson
Acknowledgments
Social MDM as a practical concept has evolved dramatically since we first started thinking about this book in 2012. We’ve had the help of a great number of people in capturing the ideas, business values, architecture and approaches to Social MDM in that time. First and foremost, we’d like to thank Inhi Cho Suh and Brian Mackey for setting the tone of the book with their insightful forewords. We’ve had the pleasure of working directly with Brian and his team on defining and implementing the vision of Social MDM within IBM: that work has proven invaluable to us. We’d also like to thank our management—Martin Wildberger, Dave Wilkinson, Gudrun Zeller, and Armin Stegerer—for their support during this project. We’ve had quite a bit ...
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