February 2014
Beginner
240 pages
5h 46m
English
Content preview from Brand and Talent
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A brand only exists in the minds of your consumers.
(DAVID OGILVY)
Your brand is your reputation. It’s that simple.
What does someone think when they hear or see your name? Do they recognize it? Do they have a positive or negative reaction? Do they have a clear idea of who you are and what you stand for?
This chapter sets out a brief history of branding to help establish some context, and a review of prevailing brand development and management techniques you are likely to encounter. But more importantly, it lays the foundation for later exploring a more integrated approach to managing your brand in a way that is clear, simple, and reduces much of the complexity (and a lot of the cross-silo duplication ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.