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Brand and Talent
book

Brand and Talent

by Kevin Keohane
February 2014
Beginner
240 pages
5h 46m
English
Kogan Page
Content preview from Brand and Talent

Index

NB: page numbers in italic indicate figures or tables

Advertising Research Foundation (i)

Allen, D (i)

Amazon (i)

ambition (i), (ii), (iii) see also definitions and strategy

    of different organizations (i)

    and purposes (i) see also P-A-S-P model

Amuso, L (i)

Anderson, R (i)

Apple (i), (ii)

    and packaging design (i)

articles (on)

    diversity (Harvard Business Review) (i)

    Sears and employee engagement (Harvard Business Review) (i)

authentic, relevant and differentiating (i)

Beer, M (i)

Benson, B

a better way see change

blog on lists and rule of three (Listly) (i)

Brand Asset Valuator (Young & Rubicam) (i)

brand definition (and) (i)

    the challenge (i)

    challenges with the current state (i)

    current state of practice ...

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Publisher Resources

ISBN: 9780749469252