Attraction Getting the right people to want to come to work for you and not your competitors.
Brand engagement Broadly, how connected people feel to your brand. In this context, brand engagement is about how well your employees and other stakeholders are connected to, and prepared to go the extra mile for, your products and services.
Employer brand Your reputation as an employer among potential and existing employees and other stakeholders. Again, it’s what they say it is, not what you say it is.
Employee journey Whether it’s broken down into 2 stages or 12, there is a well-embedded concept that breaks down the experience into touch points. In broad terms, thinking through how your engagement effort applies ...
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