Skip to Content
Brand and Talent
book

Brand and Talent

by Kevin Keohane
February 2014
Beginner
240 pages
5h 46m
English
Kogan Page
Content preview from Brand and Talent

Foreword

Many business leaders forget the power of brand management and talent management as two key drivers of innovation and business growth. Some do understand the impact that each can have, independently. But as this book points out, leading organizations are discovering that brand and talent can operate in concert together to drive even greater business impact.

I have always believed that brand and talent are two sides of the same coin. Smart organizations, particularly in the service industry, realize that their people are their brand in the marketplace. This book clearly sets out that the best growth agenda is a talent agenda.

At EY, we understand the benefits of connecting brand, employer brand, human resources and employee engagement ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

The Hidden Cost of AI-Assisted Creativity

The Hidden Cost of AI-Assisted Creativity

Léonard Boussioux, Anil Doshi, Oliver Hauser, Kartik Hosanagar
Selling Boldly

Selling Boldly

Alex Goldfayn
How to Develop a Great Digital Strategy

How to Develop a Great Digital Strategy

Jeanne W. Ross, Cynthia M. Beath, Ina M. Sebastian

Publisher Resources

ISBN: 9780749469252