Many business leaders forget the power of brand management and talent management as two key drivers of innovation and business growth. Some do understand the impact that each can have, independently. But as this book points out, leading organizations are discovering that brand and talent can operate in concert together to drive even greater business impact.
I have always believed that brand and talent are two sides of the same coin. Smart organizations, particularly in the service industry, realize that their people are their brand in the marketplace. This book clearly sets out that the best growth agenda is a talent agenda.
At EY, we understand the benefits of connecting brand, employer brand, human resources and employee engagement ...
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