Brand, talent and the new world of work – Dave Coplin
Dave Coplin is Chief Envisioning Officer at Microsoft UK. He is a passionate advocate of demolishing work 1.0 as we know it. His views are more fully explained in his book Business Reimagined.
How did you end up as ‘Chief Envisioning Officer’ at Microsoft UK?
It’s a pretty simple story, really, in that I’m an IT guy. I have been all my career. One of the things is that I’m a forward-looking IT guy. About six or seven years ago, I started really thinking about the power of consumerization and the systemic power of consumerization, and then realized that I had no experience in the consumer side of IT.
One of the nice things when you work for a company like Microsoft is that there are always ...
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