February 2014
Beginner
240 pages
5h 46m
English
Content preview from Brand and Talent
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If the rate of change on the outside exceeds the rate of change on the inside, the end is near.
(JACK WELCH)
The first part of this book talks a lot about the general state of play regarding brand and reputation management. The second part delves into talent attraction, engagement and management. In both parts, a clear case has been established that the two are inextricably linked and have a reciprocal effect on organizational performance.
If the connection and overlap between the worlds of brand management and talent management are so obvious, why then does it appear to be so difficult to wring efficiencies and improved performance from this overlap? As you will have gathered from the beginning of this ...
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