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Brand and Talent
book

Brand and Talent

by Kevin Keohane
February 2014
Beginner
240 pages
5h 46m
English
Kogan Page
Content preview from Brand and Talent

11

Strategy

Take time to deliberate, but when the time for action comes, stop thinking and go in.

(NAPOLEON BONAPARTE)

In preparing for battle I have always found that plans are useless, but planning is indispensable.

(DWIGHT D EISENHOWER)

What is the plan?

This is not a book on organizational strategy in terms of proposing a way to craft, refine and implement strategy, so we will not spend a lot of time on this particular topic.

Having said that, it is no good having an aspirational Purpose and an inspiring Ambition if you do not have a clear plan in which you, your people and your stakeholders have confidence.

We define Strategy as ‘a set of defined key areas of activity that the organization will focus on delivering in order to achieve its ...

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Publisher Resources

ISBN: 9780749469252