Resources and suggested reading
Aaker, D (2012 [accessed 11 October 2013]) How Red Bull Creates Brand Buzz, Harvard Business Review Blogs [Online] http://blogs.hbr.org/2012/12/how-red-bull-creates-brand-buzz/
Aaker, D (2013 [accessed 11 October 2013]) Dove: The Most Impressive Brand Builder in the Last 15 Years?, Prophet [Online] http://www.prophet.com/blog/aakeronbrands/138-dove
AccuraCast (2012 [accessed 11 October 2013]) LG: LG 1 Million Video Views, Somesso [Online] http://www.somesso.com/casestudies/lg-1-million-video-views
Antonitto, J (2013 [accessed 11 October 2013]) Power to the People: How Kickstarter is becoming a business tool for entrepreneurs, Bl!p, The Martino Flynn Blog [Online] http://www.martinoflynn.com/blog/2013/05/17/power-to-the-people-how-kickstarter-is-becoming-a-business-tool-for-entrepreneurs/ ...
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