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Although this book focuses on writing, it takes as a given the reader’s acceptance of the basic tenets of broadcast journalism: to be accurate, fair, clear and interesting. Accurate because no manner of clever word weaving compensates for wrongful injury to the people we cover or the self-inflicted damage of a correction that could have been avoided. Fair if we are to be trusted. Clear because without clarity what we do has no meaning. Interesting because it really doesn’t matter what we do if no one’s out there listening and watching.


There are common characteristics or values that make up the typical news ...

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