CHAPTER 18
image News, Weather and Sports

WHY NEWS, WEATHER AND SPORTS?

That’s the triumvirate we think of when we think about TV newscasts, although not all newscasts contain all three. Note that all newscasts do contain news and weather.

The tradition goes back just about as far as TV newscasts do.

Research today tells us that, on an average day, more people are interested in the weather than any other single news story. That explains why weather is always a part of TV newscasts and why, if the weather is unusual, stations will frequently lead with the weather. Absent unusual meteorological conditions, stations generally use weather as the ...

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