July 2015
Intermediate to advanced
304 pages
8h 22m
English
Content preview from Broadcast News and Writing Stylebook, 5th Edition
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| CHAPTER 18 | |
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News, Weather and Sports |
WHY NEWS, WEATHER AND SPORTS?
That’s the triumvirate we think of when we think about TV newscasts, although not all newscasts contain all three. Note that all newscasts do contain news and weather.
The tradition goes back just about as far as TV newscasts do.
Research today tells us that, on an average day, more people are interested in the weather than any other single news story. That explains why weather is always a part of TV newscasts and why, if the weather is unusual, stations will frequently lead with the weather. Absent unusual meteorological conditions, stations generally use weather as the ...
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