New to This Edition





Because the news business has changed—and continues to evolve—so has this text. Written by the person who has overseen the major industry research for the past 18 years, the latest edition looks into the future of news by exploring the business of news. Citing the latest data and trends, the book takes a hard look at where the industry stands and where it appears to be headed.


    • A new Chapter 15 on Social Media and News discusses the ins and outs of how news organizations reach their audiences via Facebook, Twitter and other media platforms. The chapter includes statistics on the use of social media by TV and radio news stations.

    • A new Chapter 16 on Convergence, Cooperation and the New TV Newsroom ...

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