CHAPTER 5
image Phrases and Phrasing

How well you piece all those appropriate, descriptive words together determines both the quality of the writing and how well the audience understands it. Remember, the audience gets only one shot at what you’re saying. Phrases that are too cute or simply don’t work with the pictures may wind up merely puzzling the audience.

After inaccuracy, the second greatest writing sin is creating confusion. And there are lots of ways to confuse the audience: a word or phrase that’s out of place or that doesn’t mean exactly what it should, a phrase that’s awkward, even wordiness itself. If the audience has to stop and ...

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