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Broadcast News and Writing Stylebook, 5th Edition by Robert A. Papper

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CHAPTER 21
image Teases and Promos

Teases are those things at the end of news blocks designed to convince the audience to stay through the commercials because what’s coming up is worth waiting for. They’re written much the same as promos, which are free-standing program elements intended to get people to watch or listen to the news. Don’t confuse either with journalism. Teases and promos are designed to get people to listen to or watch the news, and they’re written in the same basic style as news. But they’re not news, and, in fact, they fail if they have real news value to them.

Why cover them, even briefly, in a book about writing news? ...

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