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Building a Digital Analytics Organization: Create Value by Integrating Analytical Processes, Technology, and People into Business Operations by Judah Phillips

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Works Cited

Granville, Vincent. “Data Science Tools.” 24 Nov. 2012. Data Science Central. www.datasciencecentral.com/profiles/blogs/data-science-tools.

Manyika, James, Michael Chui, Brad Brown, Jacques Bughin, Richard Dobbs, Charles Roxburgh, Angela Hung Byers. “Big Data: The Next Frontier for Innovation, Competition, and Productivity.” May 2011. McKinsey & Company. www.mckinsey.com/insights/business_technology/big_data_the_next_frontier_for_innovation.

Arikan, Akin. Multichannel Marketing: Metrics and Methods for On and Offline Success. Indianapolis, IN: Wiley, 2008.

Kaushik, Avinash. Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity. Indianapolis, IN: Wiley, 2010.

Kaushik, Avinash. Web Analytics: An Hour a ...

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