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Building a Digital Analytics Organization: Create Value by Integrating Analytical Processes, Technology, and People into Business Operations by Judah Phillips

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10. Competitive Intelligence and Digital Analytics

Competitive intelligence is the process of identifying, collecting, synthesizing, analyzing, and communicating relevant insights and information about the competition, however it is defined, from every available external information source across the entire business landscape and operating environment, including customer, consumer, prospect, sales, financial, and other research sources. The goal of competitive intelligence is to legally create insights that help managers and business owners make key decisions in consideration of what competitors are doing. By doing so the company learns what’s going on outside the four (virtual) walls of the (home) office. Essentially, by gathering and disseminating ...

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