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Building a Digital Analytics Organization: Create Value by Integrating Analytical Processes, Technology, and People into Business Operations by Judah Phillips

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Vice President, Publisher: Tim MooreAssociate Publisher and Director of Marketing: Amy NeidlingerExecutive Editor: Jeanne LevineOperations Specialist: Jodi KemperMarketing Manager: Lisa LoftusCover Designer: Alan ClementsManaging Editor: Kristy HartSenior Project Editor: Jovana ShirleyProject Editor: Elaine WileyCopy Editor: Apostrophe Editing ServicesProofreader: Anne GoebelSenior Indexer: Cheryl LenserSenior Compositor: Gloria SchurickManufacturing Buyer: Dan Uhrig

© 2014 by Judah PhillipsPublishing as PearsonUpper Saddle River, New Jersey 07458

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