“The allure of Big Data is immense. There is SO MUCH DATA! Yet, data collection does nothing by itself. It actually does financial harm left in the wrong hands. Fix that, and you win. Let Judah show you how to build an organization where Big Data’s primary imperative is to drive Big Action.”
—Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour a Day
“Without a digital analytics organization, you aren’t optimizing your business, your site, or your app. Reading this book can help you. I just hope you adapt before one of your competitors does.”
—Bryan Eisenberg, author of Call to Action, Waiting for Your Cat to Bark, and Always Be Testing, Keynote Speaker, Cofounder of the ...