Building a Digital Analytics Organization: Create Value by Integrating Analytical Processes, Technology, and People into Business Operations

3. Building an Analytics Organization

The single most important element for succeeding with digital analytics is the analytics team. People, one of the P’s of analytics, are the primary drivers of the perception of success (or not) of the analytics team. In fact, beyond technology, beyond process, beyond data science, beyond big data, beyond optimization and prediction, it is the analytics team that does the hard analytical work. The people on the analytics team offer the essential human interface to stakeholders for analytics projects. The team provides the manual processing through which requests for analytics are assessed for feasibility, prioritized, tracked, delivered, followed-up, and closed. More important, the people on the team provide ...