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Chapter 1 Using Digital Analytics to Create Business Value
Big Data and Data Science Requires Digital Analytics
Defining Digital Analytics
Chapter 2 Analytics Value Chain and the P’s of Digital Analytics
Explaining the P’s of Digital Analytics
The Analytics Value Chain: Process for Tactical and Strategic Success
The Analytics Work Request Process
Chapter 3 Building an Analytics Organization
Justifying Investment in the Analytics Team
Creating the Analytics Team Business Justification and Investment Consideration
Reporting to Executives and Other Teams about Analytics Value Generation
Creating Analytics Team Roles and Responsibilities
Enhancing Your Career: Methods for Success
Chapter 4 What Are Analytics Tools?
To Build or to ...