O'Reilly logo

Building a Digital Analytics Organization: Create Value by Integrating Analytical Processes, Technology, and People into Business Operations by Judah Phillips

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

1. Using Digital Analytics to Create Business Value

Today’s business organizations must apply analytics to create new and incremental value. A significant and important source of analytical data in 2013 is digital experiences—from websites to social networks to mobile applications and more. Thus, it is critical in today’s economy for businesses to develop and enhance their understanding of how digital data is collected and analyzed to either or both generate new or incremental profitable revenue or reduce cost.

Although digital analytics can significantly maximize profits in today’s competitive global markets regardless of sector or industry, creating and staffing a fully functional digital analytics organization is a complex and multifaceted ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required