Building Better Organizations

1 ▪ Strategic Direction

Prioritize Purpose over Profit

Organizational matters matter—not only to financial performance but also to creating value for organizations, the people employed by them, and society at large. For decades, the first of our seven conditions of building a better organization—strategic direction—was designed for one purpose only: to create maximum value for shareholders. But in the digital era, that formula no longer fits. Why? Because strategy that is rooted in a deeper, social purpose ultimately enables speed and resilience. Today, successful organizations create strategies that prioritize purpose over short-term profit, creating long-term value for shareholders and for customers, communities, the environment, and employees. ...