Building Better Organizations

2 ▪ Culture

Craft a Shared but Adaptive Identity

To thrive in the digital era, organizations will need to break with their traditional views of culture, creating a new digital culture—or even a set of microcultures—that unleashes speed, innovation, belonging, agile teaming across people and smart machines, and a continuous renewal of individual mindsets to keep them fresh and relevant.

Of the seven conditions of healthy organizations, culture is the bedrock—the foundation beneath the foundation that the other six provide. Culture is what holds an organization together. While a company’s identity comprises its visible, public dimension—often captured in public documents, websites, and press releases—culture is something different. It’s what shapes ...