Notes
Preface
1. Aran Ali, “The Soaring Value of Intangible Assets in the S&P 500,” Visual Capitalist, November 12, 2020, https://www.visualcapitalist.com/the-soaring-value-of-intangible-assets-in-the-sp-500/. Other studies reveal that the value of intangible assets can now comprise an estimated 52 percent of a company’s value. Global Intangible Finance Tracker (GIFT) 2018, Brand Finance, October 2018, https://brandfinance.com/knowledge-centre/market-research/global-intangible-finance-tracker-gift-20181/.
Introduction
1. CBInsights study cited in Denise Lee Yohn, “Why Startups Fail,” Forbes, May 1, 2019, https://www.forbes.com/sites/deniselyohn/2019/05/01/why-start-ups-fail/. See also Noam Wasserman, The Founder’s Dilemmas: Anticipating and ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access