
For recent graduates, design work generally
addresses problems they were asked to solve in
class, and those samples inevitably reflect the
influence of specific teachers. The danger is that
an art director may review several portfolios with
similar work, making it difficult to distinguish
between applicants from the same school.
Consider designing extra pieces to help your
portfolio stand out. Completing an internship is
also a good strategy for producing professional
work in a specific area. If your dream is to work in
an advertising agency, for example, an internship
at a reputable firm is likely to provide both valu-
able portfolio material and professional ...