
The printer punches one hole in the upper-left
corner of each trimmed piece, so the internal
design staff can insert a screw through the hole
and make a fan of samples. This system provides
a highly professional promo piece for relatively
little money. Between certain pages, Odgis
inserts a sheet of Mylar to offer brief pauses, or
breaths, in the presentation. The entire mini-
portfolio slips in a small bubble-wrap sheath and
then in a padded mailing bag sealed with one of
the firm’s square mailing labels.
Sometimes, less expensive promotional pieces
sometimes catch the most attention. A certain
amount of roughness can indicate a designer or
firm’s ability ...